Samsung is set to revamp its digital assistant, Bixby, by integrating advanced AI technologies. The upgrade will enable Bixby to understand complex commands and engage in more natural conversations, aiming to make it more intuitive and responsive. This significant enhancement is expected to roll out with the Galaxy S25 series early next year, marking a pivotal step in Samsung's AI strategy.
Samsung has announced that its digital assistant, Bixby, will receive a significant upgrade later this year. This revamp will integrate Samsung's proprietary large language model (LLM) and generative AI technology, promising to enhance Bixby's capabilities dramatically.
The upgraded Bixby will leverage advanced AI to understand complex commands and engage in natural conversations. This improvement aims to make Bixby more intuitive and responsive to user needs.
For example, Bixby will be able to handle multiple tasks in a single command and remember context from previous interactions. This means you could ask it to "turn on the air conditioner and let me know the weather," and Bixby will perform both tasks seamlessly​.
Bixby has lagged behind competitors like Google Assistant, Alexa, and Siri. However, with the integration of AI, Samsung hopes to close this gap. The new AI features will allow Bixby to provide more personalized and context-aware responses, making it a more valuable tool for users. Samsung's move to upgrade Bixby aligns with its broader strategy to integrate AI across its product lineup, including smartphones and home appliances​.
The upgraded Bixby is expected to roll out with the One UI 7.0 update and may debut with the Galaxy S25 series early next year. This timing will ensure that users get to experience the enhanced Bixby alongside the latest hardware improvements in Samsung's flagship devices​.
Samsung's commitment to AI is evident in its continuous investment and development of in-house technologies like the Samsung Gauss LLM. By embedding AI deeply into Bixby, Samsung aims to create a more integrated and intelligent ecosystem, potentially setting new standards for digital assistants in the market​.
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